I had the pleasure of developing a brand identity system for magician and performer Justin Valdez. The project included a custom business card, logo refinements, social media assets, and apparel designed to reflect his unique style of illusion and professionalism. The goal was to create a brand presence that was bold, modern, and distinct from a “children’s magician” aesthetic.
Logo Strengthening & Visual Identity
Refined his original logo and developed a supporting color palette, paired with custom illustrations of a magician’s hat, dove, and playing cards. These elements were combined into a versatile pattern to add personality and cohesion.
Refined his original logo and developed a supporting color palette, paired with custom illustrations of a magician’s hat, dove, and playing cards. These elements were combined into a versatile pattern to add personality and cohesion.
Social Media Assets
Designed mockup posts to announce performances, promote open booking, and highlight upcoming shows. I also created Instagram highlight covers featuring custom icons for Reviews, Booking, Predictions, and Past Events, along with optimized profile pictures and Facebook banners.
Designed mockup posts to announce performances, promote open booking, and highlight upcoming shows. I also created Instagram highlight covers featuring custom icons for Reviews, Booking, Predictions, and Past Events, along with optimized profile pictures and Facebook banners.
Marketing Collateral
Extended the identity into larger touchpoints, including a custom sweatshirt and T-shirt design to serve as both promotional material and merchandise.
Extended the identity into larger touchpoints, including a custom sweatshirt and T-shirt design to serve as both promotional material and merchandise.
Programs: Adobe Illustrator, Photoshop, InDesign
Client: Justin Valdez (freelance project)
Date: 2025
Client: Justin Valdez (freelance project)
Date: 2025
