I designed a series of print catalogs for a New Hampshire–based online auction house specializing in music memorabilia, establishing a consistent brand identity across their major and monthly auction publications. With a refined color scheme, clean typography, and spacious layouts, the catalogs conveyed both professionalism and luxury while making large volumes of content approachable and easy to navigate.
Brand Identity Development
Developed a cohesive brand identity for the auction house beyond their existing logo and fonts. The process included refining their typography, analyzing competitor auction houses to align with industry aesthetics, and clarifying their core values and mission. The result was a consistent, professional visual system that positioned them clearly within their market.
Developed a cohesive brand identity for the auction house beyond their existing logo and fonts. The process included refining their typography, analyzing competitor auction houses to align with industry aesthetics, and clarifying their core values and mission. The result was a consistent, professional visual system that positioned them clearly within their market.
Flagship Auction Catalog
Designed an 80-page catalog for their Hit Factory Recording Studios auction, which featured over 600 items ranging from record awards and autographed vinyl to historic collectibles. A two-page piano spread served as the catalog’s centerpiece, followed by detailed item listings with lot numbers, titles, artists, and prices.
Designed an 80-page catalog for their Hit Factory Recording Studios auction, which featured over 600 items ranging from record awards and autographed vinyl to historic collectibles. A two-page piano spread served as the catalog’s centerpiece, followed by detailed item listings with lot numbers, titles, artists, and prices.
Monthly Auction Catalogs
Produced 12-page monthly catalogs featuring 20–40 highlighted items. Each page was organized by category (e.g., Signed Dollar Bills, Autographed Vinyl, Album Awards) to guide readers seamlessly through the offerings.
Produced 12-page monthly catalogs featuring 20–40 highlighted items. Each page was organized by category (e.g., Signed Dollar Bills, Autographed Vinyl, Album Awards) to guide readers seamlessly through the offerings.
Interactive Elements
Integrated QR codes throughout to link directly to the auction website and bidding app. Introductory sections outlined auction details and bidding instructions, while the back covers provided information about consigning.
Integrated QR codes throughout to link directly to the auction website and bidding app. Introductory sections outlined auction details and bidding instructions, while the back covers provided information about consigning.
Programs: Adobe InDesign, Illustrator, Photoshop
Client: Music & Memorabilia Auction House (Former Employer)
Date: 2024-2025
Client: Music & Memorabilia Auction House (Former Employer)
Date: 2024-2025
━━━━━━━━⊱⋆⊰━━━━━━━━
This portfolio is for display and design purposes only. I am not affiliated with any of the companies, organizations, or individuals depicted.
