I created a banner series for Kaleidoscope ART & ENTERTAINMENT that showcased the organization’s vibrant identity while maintaining a clear, professional structure. The project aimed to capture attention across different audiences, highlight partner collaborations, and build credibility through consistent, thoughtful design.
Research & Discovery
Reviewed Kaleidoscope’s brand guidelines, audience goals, and existing marketing. Studied the performers and services offered to capture their vibrant and diverse company culture.
Reviewed Kaleidoscope’s brand guidelines, audience goals, and existing marketing. Studied the performers and services offered to capture their vibrant and diverse company culture.
Concept Development
Explored multiple banner styles and drafted eight initial options. The chosen direction featured hand-drawn illustrations to create an energetic, authentic feel that reflected the personalities of their performers.
Explored multiple banner styles and drafted eight initial options. The chosen direction featured hand-drawn illustrations to create an energetic, authentic feel that reflected the personalities of their performers.
Illustration Work
Created and digitized over 50 custom illustrations, including Kalediescope's unique characters such as mermaids, clowns, and stilt walkers, as well as balloon animals, tarot cards, and party icons. These illustrations became the visual foundation of the banners.
Created and digitized over 50 custom illustrations, including Kalediescope's unique characters such as mermaids, clowns, and stilt walkers, as well as balloon animals, tarot cards, and party icons. These illustrations became the visual foundation of the banners.
Typography & Color Palette
Used the brand’s established rainbow color scheme and typeface for consistency. Muted rainbow backgrounds and playful doodles around the text added approachability and warmth.
Used the brand’s established rainbow color scheme and typeface for consistency. Muted rainbow backgrounds and playful doodles around the text added approachability and warmth.
Programs: Adobe Illustrator
Client: Kaleidoscope Art & Entertainment (freelance project)
Date: 2024
Client: Kaleidoscope Art & Entertainment (freelance project)
Date: 2024
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Logos shown are the property of their respective companies and are included here solely to demonstrate design work completed for Kaleidoscope Art & Entertainment. This project is presented for portfolio purposes and does not imply endorsement or affiliation with the featured brands.
