Research & Discovery
Reviewed Kaleidoscope’s brand guidelines, audience goals, and existing marketing. Studied the performers and services offered to capture their vibrant and diverse company culture.
Reviewed Kaleidoscope’s brand guidelines, audience goals, and existing marketing. Studied the performers and services offered to capture their vibrant and diverse company culture.
Concept Development
Explored multiple banner styles and drafted eight initial options. The chosen direction featured hand-drawn illustrations to create an energetic, authentic feel that reflected the personalities of their performers.
Explored multiple banner styles and drafted eight initial options. The chosen direction featured hand-drawn illustrations to create an energetic, authentic feel that reflected the personalities of their performers.
Illustration Work
Created and digitized over 60 custom illustrations, including characters such as mermaids, clowns, and stilt walkers, as well as balloon animals, tarot cards, and party icons. These illustrations became the visual foundation of the banners.
Created and digitized over 60 custom illustrations, including characters such as mermaids, clowns, and stilt walkers, as well as balloon animals, tarot cards, and party icons. These illustrations became the visual foundation of the banners.
Typography & Color Palette
Used the brand’s established rainbow color scheme and the Lemon Milk typeface for consistency. Muted rainbow backgrounds and playful doodles around the text added approachability and warmth.
Used the brand’s established rainbow color scheme and the Lemon Milk typeface for consistency. Muted rainbow backgrounds and playful doodles around the text added approachability and warmth.
Final Banner System
Designed eight banners with a consistent structure: audience-specific messaging, a swirly rainbow corner motif containing the custom illustrations, and a white bottom bar featuring logos from partner institutions such as Yale, Harvard, T-Mobile, and Dick’s Sporting Goods.
Designed eight banners with a consistent structure: audience-specific messaging, a swirly rainbow corner motif containing the custom illustrations, and a white bottom bar featuring logos from partner institutions such as Yale, Harvard, T-Mobile, and Dick’s Sporting Goods.