I designed a sticker series for KALEDIOSCOPE ART & ENTERTAINMENT, intended for use at the National Association for Campus Activities (NACA) conventions, for an audience of colleges and campus organizations. The designs captured the organization’s bold, playful identity while staying true to its brand voice. The project aimed to create versatile designs that could be used as both promotional tools and community-building pieces, reinforcing recognition through consistent style and engaging visuals.
Concept Exploration
I developed 8 initial sticker concepts inspired by Kaleidoscope’s brand imagery and event themes. Feedback guided revisions that brought the designs closer to the Rider-Waite tarot style and more muted, sophisticated color palettes.
I developed 8 initial sticker concepts inspired by Kaleidoscope’s brand imagery and event themes. Feedback guided revisions that brought the designs closer to the Rider-Waite tarot style and more muted, sophisticated color palettes.
Tarot-Inspired Designs
Some stickers referenced tarot card aesthetics, reworked to align with the iconic Rider Waite deck. This gave the artwork a mystical, academic appeal while reinforcing Kaleidoscope’s identity.
Some stickers referenced tarot card aesthetics, reworked to align with the iconic Rider Waite deck. This gave the artwork a mystical, academic appeal while reinforcing Kaleidoscope’s identity.
Book Stack Design
One sticker featured a playful stack of books with humorous titles like “Intro to Events” and “Balloon Twisting 101.” Originally designed with a rainbow palette, it was later recolored to antique reds and browns for a timeless, collectable look.
One sticker featured a playful stack of books with humorous titles like “Intro to Events” and “Balloon Twisting 101.” Originally designed with a rainbow palette, it was later recolored to antique reds and browns for a timeless, collectable look.
Pride Paintbrush Series
A client favorite, this set of four stickers depicted paintbrushes with LGBTQ+ pride flag colors (rainbow, trans, lesbian, bi). The designs celebrated inclusivity while staying versatile for everyday use.
A client favorite, this set of four stickers depicted paintbrushes with LGBTQ+ pride flag colors (rainbow, trans, lesbian, bi). The designs celebrated inclusivity while staying versatile for everyday use.
Programs: Adobe Illustrator, Photoshop
Client: Kaleidoscope Entertainment (freelance project)
Date: 2025
Client: Kaleidoscope Entertainment (freelance project)
Date: 2025
