As part of my role at a New Hampshire–based online auction house specializing in music memorabilia, I created branded email campaigns in Mailchimp to complement their monthly and flagship auctions. The goal was to extend the polished identity established in print catalogs into digital communications while driving bidders to the auction site.
Brand Cohesion
Used the auction house's logo, typefaces, and color palette to reinforce consistency across print and digital channels. Ensured each email maintained a polished, cohesive look that aligned with the company’s overall visual identity, building trust and recognition with recipients.
Used the auction house's logo, typefaces, and color palette to reinforce consistency across print and digital channels. Ensured each email maintained a polished, cohesive look that aligned with the company’s overall visual identity, building trust and recognition with recipients.
Content Strategy
Developed targeted email campaigns to engage bidders and highlight exclusive offerings. Campaigns featured sneak peeks of top upcoming items, “Thank You for Bidding” emails with a 10% coupon code (including easy-to-follow instructions), and promotions for signed vinyl records in the current auction. Each message was thoughtfully structured to tell a mini-story and guide recipients toward key actions.
Developed targeted email campaigns to engage bidders and highlight exclusive offerings. Campaigns featured sneak peeks of top upcoming items, “Thank You for Bidding” emails with a 10% coupon code (including easy-to-follow instructions), and promotions for signed vinyl records in the current auction. Each message was thoughtfully structured to tell a mini-story and guide recipients toward key actions.
Audience Insights
Leveraged analytics from Wavebid auction software to identify popular categories and items, selecting features most likely to capture bidder interest. Monitored Mailchimp performance metrics—including open rates, click-through rates, and conversions—to optimize subject lines, content placement, and timing for maximum engagement.
Leveraged analytics from Wavebid auction software to identify popular categories and items, selecting features most likely to capture bidder interest. Monitored Mailchimp performance metrics—including open rates, click-through rates, and conversions—to optimize subject lines, content placement, and timing for maximum engagement.
Calls to Action
Every featured item linked directly to its bidding page, with additional “Bid Now” buttons for redundancy. Strong subject lines such as “TONIGHT! Only 8 hours left…” encouraged urgency and boosted engagement, resulting in higher participation and return visits.
Every featured item linked directly to its bidding page, with additional “Bid Now” buttons for redundancy. Strong subject lines such as “TONIGHT! Only 8 hours left…” encouraged urgency and boosted engagement, resulting in higher participation and return visits.
Programs: Mailchimp, Adobe Photoshop, Adobe Illustrator
Client: Music & Memorabilia Auction House (Former Employer)
Date: 2024-2025
Client: Music & Memorabilia Auction House (Former Employer)
Date: 2024-2025
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This portfolio is for display and design purposes only. I am not affiliated with any of the companies, organizations, or individuals depicted.
