Brand Cohesion
Used Eaton & Brennan’s logo, fonts (Montserrat and Cinzel), and red-black-white palette to reinforce consistency across print and digital channels.
Used Eaton & Brennan’s logo, fonts (Montserrat and Cinzel), and red-black-white palette to reinforce consistency across print and digital channels.
Content Strategy
Structured each email around clear sections like “Auction Highlights” or “Movie Magic,” spotlighting top items with lot numbers, descriptions, and prices to echo the catalog format.
Structured each email around clear sections like “Auction Highlights” or “Movie Magic,” spotlighting top items with lot numbers, descriptions, and prices to echo the catalog format.
Audience Insights
Leveraged analytics from Wavebid auction software to identify popular categories and items, selecting features most likely to capture bidder interest.
Leveraged analytics from Wavebid auction software to identify popular categories and items, selecting features most likely to capture bidder interest.
Calls to Action
Every featured item linked directly to its bidding page, with additional “Bid Now” buttons for redundancy. Strong subject lines such as “TONIGHT! Only 8 hours left…” encouraged urgency and boosted engagement.
Every featured item linked directly to its bidding page, with additional “Bid Now” buttons for redundancy. Strong subject lines such as “TONIGHT! Only 8 hours left…” encouraged urgency and boosted engagement.
The campaigns helped drive bidder engagement before, during, and after each auction, maintaining consistent open rates and reinforcing Eaton & Brennan’s professional identity across platforms.