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Town | Luxury Chinese Restaurant Brand Identity
Overview:
As part of a college assignment, I developed branded materials for Town, a luxury Chinese restaurant. Using the provided brand guide, I created menus, table tents, uniforms, takeout boxes, coasters, and a website concept.
As part of a college assignment, I developed branded materials for Town, a luxury Chinese restaurant. Using the provided brand guide, I created menus, table tents, uniforms, takeout boxes, coasters, and a website concept.
Design Highlights:
I worked with the established logo, fonts, and values to build a cohesive system that felt both authentic and refined. A rich red-and-black palette, traditional motifs like dragons and lotus flowers, and spacious layouts conveyed elegance while celebrating cultural roots.
I worked with the established logo, fonts, and values to build a cohesive system that felt both authentic and refined. A rich red-and-black palette, traditional motifs like dragons and lotus flowers, and spacious layouts conveyed elegance while celebrating cultural roots.
Result:
The full identity package reflected the restaurant’s luxurious dining experience while maintaining cultural authenticity.
The full identity package reflected the restaurant’s luxurious dining experience while maintaining cultural authenticity.
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Magazine Spread | “Are the Planets Inhabited?”
Overview:
This college assignment challenged me to transform a dense scientific article into a visually engaging magazine spread.
This college assignment challenged me to transform a dense scientific article into a visually engaging magazine spread.
Design Highlights:
I paired high-quality imagery of planets with a structured grid layout to balance readability with visual interest. Typographic hierarchy guided readers through long passages of text while negative space prevented the spread from feeling overwhelming.
I paired high-quality imagery of planets with a structured grid layout to balance readability with visual interest. Typographic hierarchy guided readers through long passages of text while negative space prevented the spread from feeling overwhelming.
Result:
The final spread presented complex scientific content in a professional, accessible way suitable for a popular science magazine.
The final spread presented complex scientific content in a professional, accessible way suitable for a popular science magazine.
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Melanie Martinez | Crybaby Birthday Party Tour Poster
Overview:
As a passion project, I designed a tour poster inspired by Melanie Martinez’s whimsical and surreal aesthetic.
As a passion project, I designed a tour poster inspired by Melanie Martinez’s whimsical and surreal aesthetic.
Design Highlights:
The design incorporated playful 3D-style typography, pastel gradients, and illustrated balloons to reflect the “birthday party” theme. Bold date listings anchored the layout, ensuring clarity while preserving the dreamy, colorful vibe.
The design incorporated playful 3D-style typography, pastel gradients, and illustrated balloons to reflect the “birthday party” theme. Bold date listings anchored the layout, ensuring clarity while preserving the dreamy, colorful vibe.
Result:
The poster captured the quirky yet polished identity of the artist’s tour branding in a fan-made creative interpretation.
The poster captured the quirky yet polished identity of the artist’s tour branding in a fan-made creative interpretation.
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Boss Mart | Gaming Store Branding
Overview:
As a personal passion project, I created a full brand identity for a fictional modern gaming store called Boss Mart.
As a personal passion project, I created a full brand identity for a fictional modern gaming store called Boss Mart.
Design Highlights:
The branding centered around a playful logo featuring a video game controller, paired with a light blue base and bold accent colors. I extended the identity across shopping bags, stationery, and social media mockups to show how the brand could live both physically and digitally.
The branding centered around a playful logo featuring a video game controller, paired with a light blue base and bold accent colors. I extended the identity across shopping bags, stationery, and social media mockups to show how the brand could live both physically and digitally.
Result:
The project demonstrated how a consistent visual system can capture the fun, approachable energy of gaming culture while remaining clean and professional.
The project demonstrated how a consistent visual system can capture the fun, approachable energy of gaming culture while remaining clean and professional.
